# SA Philanthropy > Fundraising strategy for nonprofits. SA Philanthropy helps nonprofits raise more through fundraising strategy, paid media, and donor engagement. SA Philanthropy partners with mission-driven nonprofits worldwide to grow sustainable revenue. Documented engagements span North America, the UK, the Gulf, and beyond, including a $14.2M qualified major-gift pipeline, 1,817% YoY email revenue growth, 4,766 new monthly donors, and 27x peak campaign ROAS. Founded by Sarah Ali, headquartered in Toronto with clients globally and multilingual support (English, French, Arabic, Hindi, Spanish). ## Pages - [Home](/): Overview of services, results, and the waitlist. - [Case Studies](/results): Documented fundraising engagements and outcomes. - [Blog](/blog): Insights on fundraising strategy, donor engagement, paid media, and storytelling. - [Islamic Giving](/islamic-giving): Strategic fundraising for Muslim-led nonprofits, Zakat, and Sadaqah programs. - [Digital Audit](/digital-audit): Free 45-minute Digital Fundraising Audit booked via Calendly. - [Islamic Philanthropy Audit](/islamic-philanthropy-audit): Zakat accreditation checklist and Islamic giving readiness assessment. - [Careers](/careers): Open roles at SA Philanthropy. - [Email Generator](/tools/email-generator): Free AI-assisted nonprofit email writing tool. ## Services - Fundraising strategy: donor journey mapping, campaign planning, major gift cultivation. - Paid media: Meta, Google, and TikTok donor acquisition managed to fundraising return on ad spend. - Creative and storytelling: fundraising creative and video built against the ROTI framework. - Donor engagement and retention: stewardship journeys, monthly giving, mid-level programs. - Digital fundraising audit: structured review of acquisition, conversion, email, and measurement. ## Documented outcomes - $14.2M qualified major-gift pipeline built in a 90-day engagement. - 4,766 new monthly donors generating $1.3M in annual recurring revenue. - 27x return on ad spend on a $534K holiday gift catalogue campaign. - 184% lift in lead-to-donor conversion. - 1,817% year-over-year email revenue growth. ## Resources - [Resources](/resources): Free guides, checklists, templates, and toolkits for nonprofit fundraising teams. ### How Do You Choose a Fundraising Agency? Ask for results on programmes like yours, insist on seeing the numbers behind them, and find out who will actually do the work. Check that pricing is published, that strategy and assets stay yours, and that reporting... [Read more](/blog/how-to-choose-a-fundraising-agency) ### Why Does Brand Matter in a New Market? In an unfamiliar market nobody knows whether you can be trusted with their money, so brand does the work that reputation does at home. Invest in recognisable identity, local proof, and visible governance before scaling... [Read more](/blog/brand-building-new-fundraising-market) ### Is Your Charity Zakat-Ready? Zakat readiness means a donor can see exactly how their Zakat is held, who qualifies to receive it, and how quickly it is distributed. Publish an eligibility policy reviewed by a qualified scholar, segregate Zakat... [Read more](/blog/zakat-accreditation-checklist-ramadan-ready) ### What Actually Motivates Donors to Give? Donors give because giving makes them feel effective, connected, and consistent with who they are. Guilt raises a first gift and loses the second. Show the donor the change they created, name them as the cause of it,... [Read more](/blog/joy-of-giving-donor-motivation) ### How Do You Win Corporate Partners? Lead with what the company needs: employee engagement, visibility with a specific audience, or a measurable community outcome. Research the CSR priorities before pitching, propose one concrete programme with named... [Read more](/blog/corporate-giving-best-practices) ### What Is Changing in Digital Fundraising? Search is shifting toward AI answers, paid social rewards creative volume over targeting, and email remains the highest return channel for charities that keep their lists clean. The practical response is to publish... [Read more](/blog/np-digital-may-2026-industry-roundup-for-fundraisers) ### How Do Nonprofits Generate Leads Online? Offer something genuinely useful, capture the email, then earn the gift over a short sequence. A working funnel has one clear resource, a fast landing page, an immediate delivery email, and three to five follow ups that... [Read more](/blog/lead-magnet-funnel-that-converts) ### Why Are Donor Numbers Falling? Total giving keeps rising because larger gifts from fewer households cover the gap, while small and mid donors leave faster than they are replaced. The exposure is concentration risk. Protect against it by measuring... [Read more](/blog/dollars-up-donors-down-crisis) ### Does Direct Mail Still Work for Major Donors? Yes, when it does not look like mail. Major donor packages should be personally addressed, short, signed by someone the donor knows, and free of mass campaign design. Reference the last conversation, make one specific... [Read more](/blog/major-donor-direct-mail-best-practices) ### How Do You Start Planned Giving? Start with the donors you already have. Long tenure and modest repeat gifts predict bequests better than wealth screening. Add a legacy question to your surveys and reply cards, publish simple bequest language on your... [Read more](/blog/planned-giving-trillion-dollar-opportunity) ### How Do You Grow Mid-Level Donors? Mid-level donors get treated like a mailing list and leave like one. Give the segment a named owner, a service standard such as a call within 48 hours of a gift, and a plan that offers access and information rather than... [Read more](/blog/atm-to-partner-mid-level-donors) ### How Do You Build a Ramadan Brand? Campaigns raise money for a month; brand raises money for a decade. Keep one recognisable identity, voice, and promise across every Ramadan touchpoint, then let the story inside it change year to year. Donors give... [Read more](/blog/story-sells-brand-stays-ramadan-fundraising) ### Why Do Fundraising Campaigns Slip? Campaigns slip because nobody owns the critical path. Fundraising work runs across creative, data, finance, and program teams, and each handoff is where dates are lost. Assign one owner per deliverable, set the asset... [Read more](/blog/project-management-fundraising) ### What Makes a Fundraising Video Work? A fundraising video works when it earns attention in three seconds, holds one clear idea, and ends with a single ask. Lead with a face and a real voice, keep the cut under 60 seconds for social, caption everything, and... [Read more](/blog/effective-video-for-nonprofits) ### How Should Charities Use Meta Ads Now? Meta now rewards broad targeting with strong creative rather than narrow audiences. Give the algorithm volume: several creative variants per campaign, clean conversion tracking through the Conversions API, and enough... [Read more](/blog/meta-ad-changes-charity) ### Should Charities Collaborate or Compete? Collaboration grows the pool; competition splits it. Organizations serving the same community can share research, coordinate campaign timing, and co-fund donor education without merging brands. The practical starting... [Read more](/blog/collaboration-beats-competition-muslim-nonprofits) ### What Does Real Inclusion Look Like? Inclusion becomes real when people from affected communities hold budget, hiring, and strategy decisions, not just seats in the room. That means naming who decides, publishing pay bands, and building the conditions... [Read more](/blog/beyond-inclusion-safety-power-space-to-lead-sarah-ali) ### How Should Fundraisers Use AI? Use AI for drafting, segmentation, and analysis, and keep humans on judgement, relationships, and anything a donor will read as personal. Disclose synthetic imagery, never fabricate beneficiary stories, and check... [Read more](/blog/ai-fundraising-currency-of-trust) ### What Is the Framework for Winning Creative? The framework for winning creative is Research, Optimize, Test, Imitate (ROTI). It is a four-step process you can use to produce fundraising creative that performs. You study what is already running in your market,... [Read more](/blog/roti-framework) ### How Do You Build a Donor Journey? Map the path from first click to second gift, then build content for each stage: acquisition, welcome, first gift, stewardship, and upgrade. Most journeys leak at the welcome series. Send a real thank you within 24... [Read more](/blog/donor-journey-converts) ### How Do You Tell a Fundraising Story? Use one person, one moment, and one specific need. Name the problem in the first two lines, put the donor in the story as the person who resolves it, and close with a single concrete ask. Stories that move money are... [Read more](/blog/storytelling-inspires-action) ### What Is a Waqf in Modern Fundraising? A waqf is an endowed asset whose income funds charitable work permanently while the principal stays intact. It is the closest historical parallel to an endowment, and it offers Muslim donors a familiar, faith aligned... [Read more](/blog/islamic-finance-waqf-perpetual-legacy) ### How Does SEO Help Nonprofits Raise More? Search brings donors who are already looking for your cause, at no cost per visit. Build pages that answer the questions supporters actually type, keep donation pages fast and indexable, and publish content that earns... [Read more](/blog/seo-strategies-nonprofit-revenue) ### Why Does Listening Matter to Donors? Donors stay with organizations that understand why they gave. Listening surfaces motivation, capacity, and timing, and it is the cheapest retention tool available. Ask open questions in discovery calls, record what you... [Read more](/blog/power-of-listening-donor-relationships) ### How Does Muslim Giving Work Online? Muslim giving concentrates around Ramadan, Dhul Hijjah, and Zakat obligations, so digital programs need calendars built around those windows. Explain eligibility clearly, separate Zakat from general funds, publish a... [Read more](/blog/muslim-giving-digital-first-fundraising-small-nonprofit-podcast) ## Free fundraising resources ### Your Zakat Ready Checklist Use this checklist to complete the seven documentation categories your charity needs before collecting Zakat: governance, Shariah oversight, segregated accounting, eligible beneficiaries, distribution timelines, donor... [Get the resource](/resources/zakat-accreditation-checklist) ### Your Creative Brief That Wins: The ROTI Framework Use this template to build a four-part creative brief for every campaign: Research, Optimize, Test, and Imitate. It replaces the blank-page panic with a repeatable process, with prompts for Meta Ad Library research,... [Get the resource](/resources/roti-framework-creative-brief) ### Your Donor Journey Blueprint Use this template to map the seven touchpoints that move a first-time donor to a second gift in the first 90 days. You get audit questions for each touch, segmentation by motivation, and retention benchmarks that show... [Get the resource](/resources/donor-journey-blueprint) ### Your Mid-Level Donor Playbook Use this playbook to build a mid-level donor programme without adding staff. You get a four-touch annual cadence, five discovery questions that move donors up, and portfolio sizing so your small team can treat mid-level... [Get the resource](/resources/mid-level-donor-playbook) ### Your Corporate Partnership Playbook Use this playbook to build a corporate sponsorship programme from scratch. You get a quarter-one operating plan, prospect qualification steps, five partnership packages, and a one-page meeting brief, grounded in CECP... [Get the resource](/resources/corporate-giving-playbook) ### Your Storytelling Guide for Donor Appeals Use this guide to write donor appeals that follow a five-part story arc built on the identifiable-victim effect. You get a 60-second read-aloud test, appeal-copy patterns from Network for Good and NextAfter research,... [Get the resource](/resources/storytelling-that-moves-donors) ### Your Lead Magnet Funnel Blueprint Use this guide to build a four-stage funnel from cold traffic to first gift. You get a five-email nurture sequence, landing page benchmarks, and M+R and NextAfter data so you can find your weakest stage and fix it... [Get the resource](/resources/lead-magnet-funnel-blueprint) ### Your Planned Giving Starter Kit Use this guide to launch a planned giving programme in 90 days. You get five counterintuitive truths about bequest donors, a week-by-week launch plan, and a values-framed conversation script based on Russell James's... [Get the resource](/resources/planned-giving-starter-guide) ## Optional - [Privacy Policy](/privacy) - [Terms of Service](/terms)