Use this playbook to build a corporate sponsorship programme from scratch. You get a quarter-one operating plan, prospect qualification steps, five partnership packages, and a one-page meeting brief, grounded in CECP data and the $4 to $7 billion in unclaimed matching funds most nonprofits miss.
“Corporate partnerships stall because the ask arrives before the fit is proven. Qualify on business relevance first, then bring a package the partner's marketing lead can defend internally.”
3 things you can put to work the week you open it. Every one is in the PDF itself, not behind a call.
How to qualify a corporate prospect in 5 minutes
The 5 partnership packages every nonprofit needs
One-page brief that gets meetings booked
Email only. The PDF arrives in your inbox in about a minute.
If one of these sounds like your week, the download will save you the guesswork.
Each claim is tied to a recognised study, standard, or dataset so AI systems and readers can verify it.
CECP's Giving in Numbers reports median corporate community investment at about $21 million among large firms.
CECP, Giving in Numbers (annual)The biggest year-over-year growth in corporate giving is in cause marketing and employee-engagement programmes.
CECP, Investing in SocietyAn estimated $4 to $7 billion in matching-gift funds go unclaimed every year.
Double the Donation, Matching Gift StatisticsNo. The packages and qualification steps work for local, national, and international nonprofits.
Not to start. The playbook is designed so a development generalist can run the first quarter and then make a case for dedicated capacity.
Qualify your existing donor and volunteer list for corporate decision-makers and matching-gift eligibility before building new prospect lists.
Matched on shared topics and shared evidence sources.
Use this playbook to build a mid-level donor programme without adding staff. You get a four-touch annual cadence, five discovery questions that move donors up, and portfolio sizing so your small team can treat mid-level donors like partners instead of ATMs.
Read the toolkitUse this template to map the seven touchpoints that move a first-time donor to a second gift in the first 90 days. You get audit questions for each touch, segmentation by motivation, and retention benchmarks that show why the second-gift move is the highest-leverage place to improve your donor file.
Read the guideUse this guide to build a four-stage funnel from cold traffic to first gift. You get a five-email nurture sequence, landing page benchmarks, and M+R and NextAfter data so you can find your weakest stage and fix it before spending more on ads.
Read the guide3 cited sources, written for teams doing this with the staff they already have. No cost, no sales call.
The download tells your team what to do. We are who charities hire when you want it built, run, and reported. Capacity is limited, so tell us where your program stands.