Fundraising services for charities
Four service lines: acquisition, retention, data, and innovation. We do strategy and execution on every one of them. Each is accountable to revenue rather than activity, and each covers individual donors, major gifts, corporate partners and funders. Most charities start with one, usually an acquisition season or a data audit, and add the others as the file grows. Every line runs through the same five delivery pillars.
New donors from paid media, creators and lead magnets, plus first corporate partners and new funders.
Welcome, stewardship and monthly giving so first gifts repeat, and corporate and funder support renews.
Mid-level, major gift, corporate and funder cultivation that lifts the size of each gift.
One view of every donor and dollar, so each stage is measured on revenue, not activity.
New revenue lines such as legacy, monthly giving and Islamic philanthropy, tested small before they scale.
Four ways we grow revenue
Each line is accountable to revenue rather than activity. Start with one and add the others as the file grows.
Digital donor acquisition for charities
You get a paid media, creator and creative programme that finds new donors at a cost your finance team can defend, then converts them into a donor list you own. We run Meta, Google and TikTok campaigns, build creator and influencer partnerships, design lead magnets and lead generation funnels that fill the list before anyone is asked to give, write the creative, build the landing pages, and report on revenue and return on ad spend. The same discipline applies to new corporate partners and first-time funders: a named target list, a written case for support, and a revenue number attached before anything is spent.
Acquisition detailsStewardship, Donor Retention, and Recurring Giving
You get stewardship journeys, monthly giving conversion and a mid-level programme that keep the donors you already paid to acquire, plus the renewal calendars that keep corporate partners and funders coming back. Retention is the cheapest revenue in your file and the first thing that breaks when a team is stretched.
Retention detailsFundraising data and analytics
You get a clear read on where your revenue comes from and where it leaks: donor file health, channel attribution, donation page conversion, email performance and the measurement underneath all of it. It ends with a ranked list of fixes and what each one is worth.
Data detailsFundraising innovation and strategy
You get a written revenue plan for the next twelve months: which audiences to go after, which channels carry them, what each appeal is worth, and what your team has to do each month to hit the number. Individual donors, major gifts, corporate partnerships and funders are each written as a separate revenue line with its own target and pipeline. It is built from your donor file, not a template, and it includes room to test new programmes before scaling them.
Innovation details
Revenue programmes across every giving type
Each programme below is designed, run and reported on by our team, with revenue targets set before launch.
Institutional
Foundations, federated campaigns and institutional partners. We build the pipeline and stewardship that turn one-time grants into multi-year revenue.
Explore institutionalCorporate
Cause marketing, employee giving and sponsorship programmes aligned with company ESG priorities.
Explore corporateMajor gifts
One-to-one cultivation for donors ready to give at significant levels, including a planned sequence of touches toward each ask and the ask strategy itself.
Explore major giftsMid level
The band between annual giving and major gifts, with targeted cultivation that upgrades donors over time.
Explore mid levelMonthly & recurring
Sustainer programmes that improve cash flow and lifetime value through onboarding and retention.
Explore monthly & recurringLegacy & noncash
Planned giving, securities and noncash gift pathways that protect long-term revenue.
Explore legacy & noncashIslamic philanthropy
Zakat, Sadaqah, Sadaqah Jariyah, Fidya, Kaffarah and Qurbani campaigns for Muslim donors.
Explore islamic philanthropy
How the work runs
The same five pillars sit under every service line. What changes is the emphasis.
- 01
Diagnose
Audit the file, the channels and the data. Name the constraint holding revenue back.
- 02
Plan
Set revenue targets by channel and agree what gets built first.
- 03
Build
Launch campaigns, journeys and dashboards against those targets.
- 04
Scale and report
Keep what works, cut what does not, and report to the board monthly.
- 01
Discovery
We read your data before we recommend anything: donor file, retention curves, channel performance, past campaigns.
- 02
Strategy
A revenue plan for your organisation with targets, owners and written assumptions.
- 03
Creative
Appeals, film and ad creative built against a tested framework and judged on revenue.
- 04
Execution
We build and run the campaigns and journeys, optimised against live results.
- 05
Reporting
Revenue, retention and return on spend reported the same way every month, so your board sees the same numbers you do.
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