Fundraising data and analytics
You get a clear read on where your revenue comes from and where it leaks: donor file health, channel attribution, donation page conversion, email performance and the measurement underneath all of it. It ends with a ranked list of fixes and what each one is worth.
Who this is for
- You cannot say which channel produced last year's revenue.
- Your donor file has never been properly segmented.
- You are about to spend on a season and want the plumbing checked first.
The problem we usually find
Digital fundraising fails quietly. A broken tracking tag, a donation page that loses half its visitors on mobile, an email list nobody has segmented since 2021. None of it announces itself, and all of it shows up as a flat year.
How we deliver it
The five pillars, applied to data.
- 1
Discovery
Analytics, ad accounts, donation flow, email platform, CRM and donor file reviewed against each other.
- 2
Strategy
Findings ranked by revenue at stake and effort to fix, so you can act on the top three this quarter.
- 3
Creative
A read on whether your current appeals and ad creative are the constraint, with examples.
- 4
Execution
A fix list your team can run, or that we run with you if you want it done inside a season.
- 5
Reporting
A baseline your team can measure against, with the metrics that matter defined once and reported the same way every month.
What you get
- Tracking and attribution review
- Donation page and mobile conversion review
- Email programme and segmentation review
- Donor file health and segment analysis
- Paid and organic acquisition review
- Ranked fix list with revenue at stake
- Walkthrough session with your team
What we report
- Conversion rate by step
- Revenue by channel
- Email engagement by segment
- Estimated revenue recovered per fix
Data work usually starts as a fixed-scope audit. See pricing. See pricing.
Results from this work
80%
Donation Revenue Lift
Donation Page A/B Test Lifts Revenue 80% and Recurring Gifts 90%
A food bank ran an A/B test on its giving experience and saw large gains in both one-time revenue and recurring donations.
Read the case study184%
Lead-to-Donor Conversion Lift
Combined Quiz + eBook Funnel Lifts Lead-to-Donor Conversion by 184%
A civic education nonprofit tested a quiz funnel, an eBook funnel, and a combined funnel; the combined path converted best.
Read the case study5.39x
Dhul Hijjah Campaign ROAS
Dhul Hijjah Search Campaign Returns 5.39x ROAS Alongside SEO Rebuild
A European humanitarian charity paired a tightly targeted seasonal search campaign with a full SEO and website rebuild, lifting domain authority and putting 137 keywords into ranking positions.
Read the case study4.11x
Engagement ROI in 90 Days
90-Day Engagement Delivers 4.11x ROI, $636K Gift Aid Uplift, and $14.2M Pipeline
A global humanitarian charity ran a three-month strategic engagement covering donor retention, UK Gift Aid recovery, major giving pipeline, and CRO, generating $859K in revenue against $209K in cost.
Read the case studyCommon questions
How long does a data audit take?
Three to four weeks, including the walkthrough session. Faster if you need it before a season and can give us account access in the first week.
What access do you need?
Read access to analytics, your ad accounts, your email platform, your donation pages and your donor file. We do not need donor personal data to run the audit.
Do we have to hire you to fix what you find?
No. The fix list is written so an internal team or your existing agency can run it. Plenty of charities do exactly that.
Start with a free tool
Your Lead Magnet Funnel Blueprint
Get the guideYour Zakat Ready Checklist
Get the checklistOther services
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