Donation Page A/B Test Lifts Revenue 80% and Recurring Gifts 90%
A food bank ran an A/B test on its giving experience and saw large gains in both one-time revenue and recurring donations.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
The organisation wanted to acquire more donors online and lift a donation page conversion rate that was sitting at 15%.
Their challenges included:
- Existing giving experience had too much friction
- Recurring giving was underperforming its potential
- Needed evidence, not opinion, on what to change
The fix had to be proven with a controlled test, not guessed at.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Donation Page A/B Test
Ran a controlled A/B test of the donation page on a modern giving platform to remove friction from the giving experience.
Read across
What this means for a charity like yours
Any charity sending paid or email traffic to a donation page that has never been tested.
The donation page was the constraint, so fixing it lifted revenue from traffic already being paid for.
An 80% lift on the page compounds across every channel pointing at it.
Testing needs enough traffic to conclude, which is why it belongs alongside a campaign, not after it.
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