Practical guidance on donor strategy, paid media and growing nonprofit revenue, ready for your team to apply this quarter.
32 articles
Most charities start digital fundraising with ads. Amir Massoumian explains why the list, the page and the second gift come first, and which tests are worth running.
By Amir Massoumian, Technologist
A stronger income report can hide a shrinking donor base. Ambar Syed explains what to check before your next appeal and where donor care needs attention.
By Ambar Syed, Managing Director
What a culture of philanthropy looks like at board level, why it decides whether your development director stays, and the specific roles, agenda items and reviews that build it.
By Ambar Syed, Managing Director
An annual fundraising plan template for US nonprofit leaders who need to connect income targets with staff capacity, donor relationships and board decisions.
By Sarah Ali, Founder and CEO
A practical UK regular giving guide covering the offer, sign-up, welcome, branded donor communities, gamification, payment exceptions and retention, without relying on unsupported benchmarks.
By Mehak Raza, Senior Account Manager
A practical decision guide for US executive directors and development leaders: choose outside help or a staff hire, then write a scope your board can approve.
By Sarah Ali, Founder and CEO
Build a resourced fundraising plan with income priorities, named owners and trustee oversight, instead of a campaign list your small team cannot deliver.
By Mehak Raza, Senior Account Manager
Most agency selection processes are decided on chemistry and a deck. This is the diligence sequence, the questions, and the contract terms that separate an agency that will raise money from one that will bill you.
By Sarah Ali, Founder and CEO
Expanding into a new country, a new donor segment, or a new cause vertical is a brand problem before it is a fundraising problem. The charities that raise well in unfamiliar markets are the ones that arrive with an argument for their existence, not a landing page.
By Mehak Raza, Senior Account Manager
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