90-Day Engagement Delivers 4.11x ROI, $636K Gift Aid Uplift, and $14.2M Pipeline
A global humanitarian charity ran a three-month strategic engagement covering donor retention, UK Gift Aid recovery, major giving pipeline, and CRO, generating $859K in revenue against $209K in cost.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
A global humanitarian charity needed a coordinated turnaround across email, CRO, UK Gift Aid, major giving, and grants inside a 90-day window, with a longer-term north star of significant global revenue growth.
Their challenges included:
- Faulty email automations and segmentation were leaking revenue
- UK Gift Aid opt-ins were well below HMRC-compliant potential
- Multi-product checkout flows were causing extreme drop-off, with ~30% bot traffic distorting metrics
- No structured pipeline for major, corporate, or grant revenue
The engagement had to deliver quick wins immediately while laying groundwork for sustained, diversified revenue.
What changed
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- Faulty email automations and segmentation were leaking revenue
- UK Gift Aid opt-ins were well below HMRC-compliant potential
- Multi-product checkout flows were causing extreme drop-off, with ~30% bot traffic distorting metrics
- No structured pipeline for major, corporate, or grant revenue
- 4.11x ROI in 90 Days ($859K on $209K)
- $636K Gift Aid Revenue Unlocked (6,322 opt-ins x $400 LTV)
- $222K Email Automation Revenue (Oct 15 to Nov 30)
- $14.2M Qualified Pipeline Opportunity Built
What we did
We based the strategy on the organisation’s needs, capacity and fundraising goals.
UK Gift Aid Recovery
Revamped HMRC-compliant language across donation flows and email, and ran a dedicated Gift Aid Day send.
Email Flow Audit and RFM Segmentation
Audited existing automations, recovered revenue from broken flows, and completed RFM segmentation to reduce major-donor churn and prepare targeted journeys.
Major, Corporate, and Grants Pipeline Build
Defined major giving workflows, trained the team, scoped 105 grants across regions, and submitted 20 Letters of Intent with annual report data.
CRO Diagnostic Across High-Traffic Regions
Completed Clarity-based CRO analysis in two regions, exposed multi-product checkout drop-off and ~30% bot traffic, and designed A/B tests for highest-traffic donation pages.
Recurring Giving Product Design
Defined value propositions, upsell checkout flows, and email automations for daily and weekly giving offers aimed at Jummah and daily Sadaqah audiences.
Read across
What this means for a charity like yours
Multi-country programs where four markets share one brand but not one plan.
A 90-day window is long enough to change engagement economics when the diagnosis comes first and the spend second.
Markets were treated separately in execution and together in measurement, so results could be compared honestly.
Return was reported against engagement, not vanity reach, which kept the team spending on what converted.
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Find your next fundraising priority
Start with the diagnosis to identify where your charity needs support.