A fundraising consultancy built around revenue
SA Philanthropy was founded by Sarah Ali to give charities the kind of fundraising leadership usually reserved for organisations large enough to hire it in house. We work with charities across Canada, the United States and the United Kingdom, most of them raising between 1 million and 20 million, and we answer to the revenue their programmes need.
Sarah spent her career inside charity development shops before building this team, which is why the work starts with your donor file rather than a deck. We say plainly what the data shows, including when the answer is that a campaign should not run.
Meet the Team
Our experienced team brings together expertise in fundraising strategy, digital marketing, and nonprofit management.
Ready to work with our team?
Apply to the WaitlistWhat GuidesOur Work
Three principles that shape how we show up for your team, your donors, and your mission.
Excellence
EhsaanإحسانWe hold ourselves to the standard your donors and trustees deserve: rigorous strategy, sharp execution, and outcomes that hold up under scrutiny.
Joy
FarahفرحMission work is hard. We bring warmth, optimism, and care to every engagement because the cause, your team, and the people you serve deserve nothing less.
Collaboration
Ta'awunتعاونThe strongest results come from real partnership. We sit alongside your team as an extension of it, sharing context, credit, and accountability.
How we work
Five pillars sit under every engagement, whether it is a single audit or a full retainer.
- 1
Discovery
We read your data before we recommend anything: donor file, retention curves, channel performance, past campaigns.
- 2
Strategy
A revenue plan for your organisation with targets, owners and written assumptions.
- 3
Creative
Appeals, film and ad creative built against a tested framework and judged on revenue.
- 4
Execution
We build and run the campaigns and journeys, optimised against live results.
- 5
Reporting
Revenue, retention and return on spend reported the same way every month, so your board sees the same numbers you do.