Documented outcomes from acquisition, retention, major giving and digital fundraising engagements with charities.
Recurring giving programme
4,766
New monthly donors
Return on advertising spend
27x
Holiday catalogue ROAS
Documented campaign result
$1.3M
Annual monthly giving revenue
16 of 16 case studies
An international relief charity nearly doubled its high-net-worth major gifts income in a single year, raising A$5.22M from 200 donors across the United States, United Kingdom and Canada using a structured moves management approach.
Headline result
A$5.22M
HNWI Major Gifts Raised
+81%
Year on Year Growth
200
Major Donors in Cohort
$4.8M
Ramadan Campaign Revenue
An international humanitarian charity built a $4.8M Ramadan campaign on creator-led organic influence, disciplined Meta paid media, and major donor events across London, Atlanta, California, and Toronto.
23M
Organic Impressions Before Peak
9.8x
Meta ROAS (Week 1)
5.39x
Dhul Hijjah Campaign ROAS
A European humanitarian charity paired a tightly targeted seasonal search campaign with a full SEO and website rebuild, lifting domain authority and putting 137 keywords into ranking positions.
137
Keywords Ranking Post-Rebuild
DA 12 to 18
Domain Authority Lift
4.11x
Engagement ROI in 90 Days
A global humanitarian charity ran a three-month strategic engagement covering donor retention, UK Gift Aid recovery, major giving pipeline, and CRO, generating $859K in revenue against $209K in cost.
$636K
Gift Aid Revenue Unlocked (6,322 opt-ins x $400 LTV)
$222K
Email Automation Revenue (Oct 15 to Nov 30)
25.41x
Canadian Paid Media ROI
An international humanitarian charity ran a coordinated email, organic social, and paid media program across three markets, lifting annual email revenue 2,341% and returning 25.41x on Canadian ad spend.
$661K CAD
Canadian Email Revenue (up 2,341%)
17.5M
Annual Social Impressions (up 486%)
$1.3M
Annual Monthly Giving Revenue
A faith-based translation nonprofit built an always-on monthly giving funnel that acquired thousands of recurring donors at a low cost per acquisition.
$1.3M
Annual Monthly Revenue
$17.66
Cost Per Acquisition
$534K
Revenue Raised on Gift Catalogue
An international faith-based nonprofit used catalog retargeting and performance search to cut through holiday ad saturation.
27x
ROAS
993
Total Gifts
$272K
Year-End Revenue
A community mission ran Google Ads and Meta in tandem across Christmas, Giving Tuesday, and Year End to maximise reach and conversions.
1,297
Total Gifts
5.56x
ROAS
30x
Year-End ROAS
A faith-based nonprofit ran an efficient cross-platform year-end appeal with disciplined targeting and creative.
30x
ROAS
298
Total Gifts
4x
Year-End ROAS
A smaller nonprofit ran a disciplined seasonal appeal across Meta and Google Ads with clean tracking.
4x
ROAS
133
Total Gifts
6.2x
Evergreen ROAS
An always-on Google and Meta program with a new-donor welcome series drove consistent revenue outside seasonal peaks.
6.2x
ROAS
627
Total Gifts
4x
Email Revenue Lift with SMS
A community mission integrated SMS with its email series and saw email revenue quadruple for sends that had an associated SMS.
SMS
Paired to Email Sends
2,615
Monthly Leads
A community mission built a practical, problem-solving lead magnet and paired it with paid social to grow its email list at low cost.
$3.43
Cost Per Lead
10,668
Total Leads
A faith-based nonprofit used illustrated activity content and comforting scripture to acquire leads at $2.73 each, then converted 5% to donors.
$2.73
Cost Per Lead
5%
Lead-to-Donor Conversion
184%
Lead-to-Donor Conversion Lift
A civic education nonprofit tested a quiz funnel, an eBook funnel, and a combined funnel; the combined path converted best.
Quiz + eBook
Winning Combined Funnel
80%
Donation Revenue Lift
A food bank ran an A/B test on its giving experience and saw large gains in both one-time revenue and recurring donations.
90%
Recurring Donation Lift
Take the playbook instead. Practical frameworks from real engagements, free, no sales call attached.
Book one focused hour with Sarah Ali to pressure-test the decision, clarify the next move, and leave with an actionable plan.
We take a small number of humanitarian, faith-based, and community fundraising clients each year. Tell us your annual contributed revenue and current channel mix, and we will tell you which playbook applies and what outcome is realistic.