Year-End Campaign Returns 30x ROAS at $270K Revenue
A faith-based nonprofit ran an efficient cross-platform year-end appeal with disciplined targeting and creative.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
The organisation wanted to maximise return on a defined year-end ad budget across Christmas, Giving Tuesday, and Year End.
Their challenges included:
- Fixed budget with a high revenue target
- Needed a high ROAS, not just high revenue
- Wanted efficient reach across Google and Meta
Efficiency mattered as much as scale.
What changed
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- Fixed budget with a high revenue target
- Needed a high ROAS, not just high revenue
- Wanted efficient reach across Google and Meta
- $269K Total Revenue
- 30x ROAS
- 298 Total Gifts
- $29.69 Cost Per Gift
What we did
We based the strategy on the organisation’s needs, capacity and fundraising goals.
Tight Audience Targeting
Ran Google Ads and Meta with narrower audiences and stronger creative to maximise conversion efficiency.
Seasonal Creative Rotation
Optimised creative across the year-end key dates to lift response.
Read across
What this means for a charity like yours
Faith-based organisations with a warm, engaged list and a modest media budget.
A 30x return is a signal of an underspent warm audience, not of clever creative alone.
Efficiency at this level usually means the budget was capped too early, and that is worth testing next year.
Warm-audience retargeting is the highest-yield line item most small charities underuse.
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