Lead Magnet Generates 2,615 Monthly Leads at $3.43 Cost Per Lead
A community mission built a practical, problem-solving lead magnet and paired it with paid social to grow its email list at low cost.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
The organisation wanted to grow its email list using paid advertising at a low cost per lead.
Their challenges included:
- Prospects would only give an email in exchange for real value
- Needed a lead magnet that connected to the mission
- Had to keep CPL low enough to justify scaling
The magnet had to solve a real problem for the prospect, not just describe the charity.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Problem-Solving Lead Magnet
Analysed prospective donor search intent to build a downloadable guide that added real-world value or solved a real problem for the user.
Nurture Series
Paired the guide with an email nurture series to onboard the prospect into the giving experience.
Read across
What this means for a charity like yours
Charities that need volume at the top of the funnel and have program knowledge worth packaging.
A useful free asset outperformed a general newsletter sign-up by a wide margin.
Lead volume only matters if the follow-up sequence is built before launch.
The content borrowed credibility from the mission rather than from the ask.
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