Dhul Hijjah Search Campaign Returns 5.39x ROAS Alongside SEO Rebuild
A European humanitarian charity paired a tightly targeted seasonal search campaign with a full SEO and website rebuild, lifting domain authority and putting 137 keywords into ranking positions.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
A European humanitarian charity wanted to grow digital giving across two consecutive Islamic giving moments while fixing a website that was underperforming in organic search.
Their challenges included:
- Low organic visibility, with a starting domain authority of 12
- Donation pages were not mapped to high-intent seasonal keywords
- Needed to convert paid traffic efficiently across Ramadan and Dhul Hijjah
- Site had crawl, metadata, and slug hygiene issues holding back indexation
Paid and organic had to be rebuilt in parallel inside a tight seasonal window.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Tight Search Campaign for Dhul Hijjah
Ran a focused Google search campaign against high-intent Qurbani and Dhul Hijjah keywords with disciplined bid and creative controls.
Homepage and Landing Page Rebuild
Rewrote the homepage and built donor-focused, SEO-optimised landing pages for Zakat, Qurbani, orphan sponsorship, student sponsorship, and emergency relief, each with Islamic framing, clear CTAs, and impact-based messaging.
Technical SEO and UX Cleanup
Fixed misnamed slugs, consolidated appeal categories, restructured navigation, and updated meta titles, headings, and internal linking across the site.
Post-Campaign Diagnosis of the Ramadan Funnel
Documented why the Ramadan search campaign under-delivered relative to Dhul Hijjah, isolating landing page experience and donation flow as the primary gaps to fix before the next cycle.
Read across
What this means for a charity like yours
Charities running back-to-back seasonal appeals on a site that is not earning organic search traffic.
Paid search and the SEO rebuild were sequenced together, so the keyword work that lifted rankings also sharpened the paid targeting.
Donation pages were mapped to high-intent seasonal terms before spend went live, which is where most seasonal campaigns lose money.
Technical hygiene, crawl, metadata, and slugs, was treated as campaign work rather than an IT backlog item.
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