Lead Generation Program Delivers 10,668 Leads and 5% Lead-to-Donor Conversion
A faith-based nonprofit used illustrated activity content and comforting scripture to acquire leads at $2.73 each, then converted 5% to donors.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
The organisation wanted to grow its email list using paid advertising at a low cost per lead, and then convert those leads into donors.
Their challenges included:
- Had to identify prospect motivations aligned to the mission
- Needed creative that prospects would actually download
- Had to prove leads converted to donors, not just to opt-ins
Volume alone was not the goal; conversion mattered.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Motion, Video, and Illustrated Creative
Developed motion ads, video ads, and lead nurturing series engaging prospective donors with illustrated activities and comforting scripture verses.
Lead-to-Donor Nurture
Built a nurture flow designed to convert opt-ins into first-time donors, tracked end to end.
Read across
What this means for a charity like yours
National organisations building a list ahead of a major giving season.
Content tied to what the audience already practises produced leads at scale.
Five figures of leads is an asset only when segmentation happens at capture.
The list built here is what a later seasonal campaign converts against.
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