4,766 New Monthly Donors Generating $1.3M in Annual Recurring Revenue
A faith-based translation nonprofit built an always-on monthly giving funnel that acquired thousands of recurring donors at a low cost per acquisition.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
An international faith-based organisation needed to drive monthly donations to support ongoing religious translation, distribution, mission activities, and community outreach.
Their challenges included:
- Needed a sustainable recurring revenue stream, not one-off gifts
- Had to communicate the value proposition of monthly giving
- Required ongoing engagement to keep new monthly donors giving
- Had to reach prospective donors consistently across Meta and Google
The strategy had to acquire donors continuously and retain them long-term.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Branded Always-On Monthly Funnel
Built a branded monthly giving funnel running continuously across Meta and Google, rather than seasonal bursts.
Donor-Led Creative
Used social listening, keyword research, and donor interviews to shape creative concepts and messaging around the prospect's actual motivations.
Ongoing Email Automation
Deployed an evergreen email automation series that met the core interests and needs of the prospective donor and encouraged the give-again behaviour.
Read across
What this means for a charity like yours
Organisations that raise well in campaigns but have little predictable revenue between them.
Monthly giving is a retention product, not an ask variant, and the revenue compounds only when the onboarding and stewardship are built first.
The annualised figure comes from small gifts held for long periods, so churn is the number to watch.
Recurring revenue is what makes the rest of the fundraising calendar survivable for a small team.
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