Symbolic Gift Catalogue Returns 27x ROAS with $534K Raised
An international faith-based nonprofit used catalog retargeting and performance search to cut through holiday ad saturation.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
The campaign aimed to drive purchases for a 2023 gift catalogue in a competitive holiday market that required cost-effective methods to boost conversions and ROAS.
Their challenges included:
- Heavy holiday ad saturation across every giving channel
- Needed high ROAS while keeping cost per gift low
- Had to move both cold audiences and warm catalog browsers
The campaign needed to reach buyers at different stages of intent, efficiently.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Catalog Retargeting on Meta
Retargeted visitors who browsed catalog gifts but did not complete a purchase with the specific items they viewed.
Performance Search on Google
Deployed Google performance search ads targeting gift-giving and charitable shopping intent during peak season.
Combined Full-Funnel Approach
Layered catalog retargeting and performance search so the same shopper was reached at browse, consider, and buy.
Read across
What this means for a charity like yours
Charities with tangible program units that can be priced and shown at the holidays.
A gift catalogue works when the items map to real program costs a donor can picture.
Holiday demand rewards clarity of choice over breadth of choice.
The catalogue doubles as a stewardship asset well after the season closes.
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