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    Case Study

    Year-End Cross-Platform Appeal Raises $272K Across 1,297 Gifts

    A community mission ran Google Ads and Meta in tandem across Christmas, Giving Tuesday, and Year End to maximise reach and conversions.

    Year-End Campaign
    Community Sector
    Regional Nonprofit
    Impact Metrics

    Revenue, ROAS, and Donors Acquired

    Every case study reports the same three headline metrics so outcomes stay comparable across engagements.

    Revenue Raised
    $272K
    Year-End Revenue
    ROAS / ROI
    5.56x
    ROAS
    Donors Acquired
    Not tracked
    No donor or lead count reported for this engagement
    Additional Outcomes
    $272K
    Total Revenue
    1,297
    Total Gifts
    5.56x
    ROAS
    $37.75
    Cost Per Gift

    The Challenge

    The organisation needed to drive donations and engagement across the compressed Christmas, Giving Tuesday, and Year End window.

    Their challenges included:

    • Multiple key giving dates inside a short window
    • Had to maximise reach and conversions across platforms
    • Needed to keep cost per gift disciplined at scale

    The approach had to coordinate messaging and pacing across every key moment.

    Before and after
    Comparison · 2 approaches

    What changed

    Select a column to focus on it

    • Multiple key giving dates inside a short window
    • Had to maximise reach and conversions across platforms
    • Needed to keep cost per gift disciplined at scale
    • $272K Total Revenue
    • 1,297 Total Gifts
    • 5.56x ROAS
    • $37.75 Cost Per Gift

    What we did

    We based the strategy on the organisation’s needs, capacity and fundraising goals.

    1

    Cross-Platform Coverage

    Ran Google Ads and Meta side by side to hit both intent-driven and social audiences during peak season.

    1,297 gifts at $37.75 CPG
    2

    Date-Anchored Messaging

    Sequenced creative and offers against Christmas, Giving Tuesday, and Year End so each moment had its own hook.

    5.56x campaign ROAS

    Read across

    What this means for a charity like yours

    Regional nonprofits whose year-end appeal is the single largest revenue event of the year.

    1. Channels were sequenced so email, mail, and digital reinforced one another instead of competing for the same attention.

    2. Most of the result was decided before December by list hygiene and segmentation.

    3. A regional list can produce six-figure year-end revenue without a national brand behind it.

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