Year-End Cross-Platform Appeal Raises $272K Across 1,297 Gifts
A community mission ran Google Ads and Meta in tandem across Christmas, Giving Tuesday, and Year End to maximise reach and conversions.
Revenue, ROAS, and Donors Acquired
Every case study reports the same three headline metrics so outcomes stay comparable across engagements.
The Challenge
The organisation needed to drive donations and engagement across the compressed Christmas, Giving Tuesday, and Year End window.
Their challenges included:
- Multiple key giving dates inside a short window
- Had to maximise reach and conversions across platforms
- Needed to keep cost per gift disciplined at scale
The approach had to coordinate messaging and pacing across every key moment.
Our Approach
We developed a comprehensive strategy tailored to their unique strengths and opportunities.
Cross-Platform Coverage
Ran Google Ads and Meta side by side to hit both intent-driven and social audiences during peak season.
Date-Anchored Messaging
Sequenced creative and offers against Christmas, Giving Tuesday, and Year End so each moment had its own hook.
Read across
What this means for a charity like yours
Regional nonprofits whose year-end appeal is the single largest revenue event of the year.
Channels were sequenced so email, mail, and digital reinforced one another instead of competing for the same attention.
Most of the result was decided before December by list hygiene and segmentation.
A regional list can produce six-figure year-end revenue without a national brand behind it.
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