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    Insights for Nonprofit Leaders

    Field Notes For Charity Teams

    Practical guidance on donor strategy, paid media and growing nonprofit revenue, ready for your team to apply this quarter.

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    32 articles

    An Indigenous storytelling event at the University of the Fraser Valley
    CreativeApril 28, 202516 min read

    How Do You Tell a Fundraising Story?

    Your donors don't give because of your budget. They give because of your story. Here's how to tell ones that actually move people.

    By Mehak Raza, Senior Account Manager

    A historical handwritten waqf document associated with Abi Ishaq Jbenyani
    StrategyMarch 12, 202519 min read

    What Is a Waqf in Modern Fundraising?

    Modern charity treats giving as a transaction. Islamic endowment law (Waqf) treats it as infrastructure. From a 7th-century well that still funds projects today to the financial architecture behind the Ivy League, here is the blueprint for perpetual impact.

    By Sarah Ali, Founder & CEO

    A woman working on a laptop at a table in her home office
    StrategyJanuary 15, 202515 min read

    How Does SEO Help Nonprofits Raise More?

    SEO has a goldmine of strategies that nonprofits can borrow to boost donations. From mastering messaging to optimizing donor journeys, here are 11 tactics to try.

    By Sarah Ali, Founder & CEO

    Two participants listening at a programme evaluation and design workshop in Budapest
    Donor PersonasNovember 20, 202416 min read

    Why Does Listening Matter to Donors?

    Most nonprofits talk at their donors. The ones that keep them? They listen. Here's how to build real relationships by making supporters feel heard.

    By Mehak Raza, Senior Account Manager

    Plates of food prepared for a communal Ramadan iftar
    Digital FundraisingOctober 1, 202417 min read

    How Does Muslim Giving Work Online?

    Sarah Ali joins The Small Nonprofit Podcast to unpack digital-first fundraising, culturally competent donor engagement, Ramadan campaign strategy, and why Muslim giving is reshaping the philanthropic landscape.

    By Sarah Ali, Founder & CEO

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