StrategyMay 18, 202518 min read
What Is the Framework for Winning Creative?
Creative isn't magic. It's a system. Here's the four-step framework we use to consistently produce high-performing fundraising ads and campaigns.
By Sarah Ali, Founder & CEO
Insights for Nonprofit Leaders
Field Notes For Charity Teams
Practical guidance on donor strategy, paid media, and growing nonprofit revenue.
Strategies, donor insights, and growth tactics your fundraising team can apply this quarter.
Topics
Evidence
25 articles
Donor PersonasMay 10, 202516 min read
How Do You Build a Donor Journey?
The average donor needs 7 to 22 touchpoints before making their first gift. Most nonprofits are leaving half of those on the table.
By Nida Malik, Head of Revenue Operations
CreativeApril 28, 202515 min read
How Do You Tell a Fundraising Story?
Your donors don't give because of your budget. They give because of your story. Here's how to tell ones that actually move people.
By Mehak Raza, Senior Account Manager
StrategyMarch 12, 202518 min read
What Is a Waqf in Modern Fundraising?
Modern charity treats giving as a transaction. Islamic endowment law (Waqf) treats it as infrastructure. From a 7th-century well that still funds projects today to the financial architecture behind the Ivy League, here is the blueprint for perpetual impact.
By Sarah Ali, Founder & CEO
StrategyJanuary 15, 202514 min read
How Does SEO Help Nonprofits Raise More?
SEO has a goldmine of strategies that nonprofits can borrow to boost donations. From mastering messaging to optimizing donor journeys, here are 11 tactics to try.
By Sarah Ali, Founder & CEO
Donor PersonasNovember 20, 202415 min read
Why Does Listening Matter to Donors?
Most nonprofits talk at their donors. The ones that keep them? They listen. Here's how to build real relationships by making supporters feel heard.
By Mehak Raza, Senior Account Manager
Digital FundraisingOctober 1, 202416 min read
How Does Muslim Giving Work Online?
Sarah Ali joins The Small Nonprofit Podcast to unpack digital-first fundraising, culturally competent donor engagement, Ramadan campaign strategy, and why Muslim giving is reshaping the philanthropic landscape.
By Sarah Ali, Founder & CEO, SA Philanthropy