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    Insights for Nonprofit Leaders

    Field Notes For Charity Teams

    Practical guidance on donor strategy, paid media and growing nonprofit revenue, ready for your team to apply this quarter.

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    32 articles

    Community members gathered during Ramadan
    StrategyFebruary 24, 202621 min read

    How Do You Build a Ramadan Brand?

    During Ramadan, donors face 30+ asks a day. They don't give to the loudest. They give to the one they trust. Here's why your brand matters more than your campaign, and what Nike, Apple, and Samsung can teach nonprofits about earning that trust.

    By Ritika Pujara, Fundraising Copywriter

    Wikimedia Foundation trustees discussing shared work during a meeting in Paris
    OperationsFebruary 18, 20268 min read

    Why Do Fundraising Campaigns Slip?

    Most nonprofits don't fail because their mission lacks urgency. They fail because no one owned the timeline, no one reviewed the deliverables, and no one followed up on the follow-up.

    By Manaksha Memon, Senior Project Manager

    A camera operator filming an outdoor interview with engineers
    CreativeFebruary 11, 202615 min read

    What Makes a Fundraising Video Work?

    Most nonprofit video content gets ignored. Not because the mission isn't compelling, but because the execution misses what makes people stop scrolling and start caring.

    By Tomas Gavina, Senior Creative Specialist

    A visitor being photographed with a smartphone at a public ship tour
    Paid MediaDecember 10, 202517 min read

    How Should Charities Use Meta Ads Now?

    I've been watching early campaigns using Meta's latest ad features closely, and what I'm seeing isn't small. It's a real shift in how causes can show up in cultural conversations and move donors to act.

    By Manaksha Memon, Senior Project Manager

    Jewish and Muslim student volunteers helping rebuild homes in Alabama
    LeadershipOctober 29, 202516 min read

    Should Charities Collaborate or Compete?

    Sarah Ali joins The Muslim Nonprofit Show to discuss why Muslim nonprofits must shift from scarcity to abundance, embrace collaboration over competition, and prepare for a trillion-dollar wealth transfer.

    By Sarah Ali, Founder & CEO

    Participants at an inclusive design workshop at the Queensland Anti Discrimination Commission
    LeadershipOctober 7, 202515 min read

    What Does Real Inclusion Look Like?

    In this guest podcast episode with Mallory Erickson, Sarah Ali explores why token inclusion isn't enough, how identity shapes fundraising leadership, and why play is the antidote to burnout in the nonprofit sector.

    By Sarah Ali, Founder & CEO

    Participants collaborating with laptops at a Wikimania hackathon
    StrategySeptember 10, 202516 min read

    How Should Fundraisers Use AI?

    AI won't replace fundraisers, but it will replace the mundane tasks that keep them from building real relationships. Here are five ways the smartest nonprofits are using AI to protect trust while reclaiming time.

    By Amir Massoumian, Technologist

    Participants arranging sticky notes during a design sprint workshop
    StrategyMay 18, 202519 min read

    What Is the Framework for Winning Creative?

    Creative isn't magic. It's a system. Here's the four-step framework we use to consistently produce high-performing fundraising ads and campaigns.

    By Sarah Ali, Founder & CEO

    Volunteers sorting donated food at the Capital Area Food Bank
    Donor PersonasMay 10, 202517 min read

    How Do You Build a Donor Journey?

    The average donor needs 7 to 22 touchpoints before making their first gift. Most nonprofits are leaving half of those on the table.

    By Manaksha Memon, Senior Project Manager

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