Fundraising innovation and strategy
You get a written revenue plan for the next twelve months: which audiences to go after, which channels carry them, what each appeal is worth, and what your team has to do each month to hit the number. It is built from your donor file, not a template, and it includes room to test new programmes before scaling them.
Who this is for
- You are raising between 1 million and 20 million and growth has flattened.
- Your board keeps asking for a plan and you keep producing a calendar.
- You have donor data you have never properly read.
The problem we usually find
Most charity plans are a list of campaigns with a total at the bottom. There is no reasoning about which donors produce the money, what it costs to find a new one, or which appeal is quietly losing you revenue. When the number is missed, nobody can say why.
How we deliver it
The five pillars, applied to innovation.
- 1
Discovery
We read your donor file, retention curves, channel performance and last three years of campaign results, then interview the people who actually run the appeals.
- 2
Strategy
Audiences, offers, channels and targets for the next twelve months, with the assumptions written down so they can be argued with and corrected.
- 3
Creative
The messaging platform and case for support that every appeal in the plan will draw from.
- 4
Execution
A month by month operating calendar with owners, so the plan survives contact with a busy team.
- 5
Reporting
Quarterly reporting against the plan's written assumptions, so the strategy is corrected on evidence rather than opinion.
What you get
- Donor file and retention analysis
- Twelve month revenue plan with targets by channel
- Audience and segment definitions
- Case for support and messaging platform
- Month by month operating calendar with owners
- Board-ready summary of the plan and the risks
What we report
- Revenue by channel against plan
- Retention and reactivation rates
- Cost per donor acquired
- Pipeline value
Innovation work usually starts as a project engagement. See pricing for what changes the number. See pricing.
Results from this work
4.11x
Engagement ROI in 90 Days
90-Day Engagement Delivers 4.11x ROI, $636K Gift Aid Uplift, and $14.2M Pipeline
A global humanitarian charity ran a three-month strategic engagement covering donor retention, UK Gift Aid recovery, major giving pipeline, and CRO, generating $859K in revenue against $209K in cost.
Read the case study25.41x
Canadian Paid Media ROI
Integrated Email, Social, and Paid Program Drives 25.41x Ad ROI and $661K in Email Revenue
An international humanitarian charity ran a coordinated email, organic social, and paid media program across three markets, lifting annual email revenue 2,341% and returning 25.41x on Canadian ad spend.
Read the case study$4.8M
Ramadan Campaign Revenue
The Ramadan $4.8M Playbook: Organic Influence, Paid Media, and Major Donor Events
An international humanitarian charity built a $4.8M Ramadan campaign on creator-led organic influence, disciplined Meta paid media, and major donor events across London, Atlanta, California, and Toronto.
Read the case studyCommon questions
How long does a strategy take to build?
Six to eight weeks from kickoff to the board-ready plan, depending on how quickly we can get access to your donor data and your team's calendars.
Do you write the plan or do we?
We write it. Your team supplies data, context and two to four hours a week of review time. You own the document at the end and it is written so your staff can run it without us.
What if our donor data is a mess?
That is normal and it is part of Discovery. We work with what exists, tell you plainly what is unusable, and note the fixes worth making before the next campaign cycle.
Start with a free tool
Your Donor Journey Blueprint
Get the guideYour Mid-Level Donor Playbook
Get the toolkitOther services
Not ready to talk yet?
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