
How do you get started with digital fundraising?
Most charities start digital fundraising with ads. Amir Massoumian explains why the list, the page and the second gift come first, and which tests are worth running.
Technologist
Amir Massoumian is a technologist at SA Philanthropy. He builds the data, automation, and AI tooling that fundraising teams use day to day, and tests where those tools help and where they quietly cost trust.
3 articles published

Most charities start digital fundraising with ads. Amir Massoumian explains why the list, the page and the second gift come first, and which tests are worth running.

NP Digital's May 2026 roundup tracks AI search, email, and social shifts. Here is what changed, how each will hit your donor acquisition this quarter, and exactly what to do about it.

AI won't replace fundraisers, but it will replace the mundane tasks that keep them from building real relationships. Here are five ways the smartest nonprofits are using AI to protect trust while reclaiming time.