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    Manaksha Memon, Senior Project Manager at SA Philanthropy
    Author

    Manaksha Memon

    Senior Project Manager

    Manaksha Memon is a Senior Project Manager at SA Philanthropy with over 8 years of experience in program management, process re-engineering, and complex project delivery across the nonprofit and health sectors.

    OperationsPaid MediaDonor Personas

    Topics

    Strategy(2)Digital fundraising(2)Donor relationships(1)

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    News & media(3)Sector benchmarks(2)Platform documentation(1)
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    3 articles published

    Articles by Manaksha Memon

    Wikimedia Foundation trustees discussing shared work during a meeting in Paris
    OperationsFebruary 18, 20268 min read

    Why Do Fundraising Campaigns Slip?

    Most nonprofits don't fail because their mission lacks urgency. They fail because no one owned the timeline, no one reviewed the deliverables, and no one followed up on the follow-up.

    A visitor being photographed with a smartphone at a public ship tour
    Paid MediaDecember 10, 202517 min read

    How Should Charities Use Meta Ads Now?

    I've been watching early campaigns using Meta's latest ad features closely, and what I'm seeing isn't small. It's a real shift in how causes can show up in cultural conversations and move donors to act.

    Volunteers sorting donated food at the Capital Area Food Bank
    Donor PersonasMay 10, 202517 min read

    How Do You Build a Donor Journey?

    The average donor needs 7 to 22 touchpoints before making their first gift. Most nonprofits are leaving half of those on the table.