SA Philanthropy - Strategic Fundraising
    Mehak Raza, Senior Account Manager at SA Philanthropy
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    Mehak Raza

    Senior Account Manager

    Mehak Raza is a Senior Account Manager at SA Philanthropy, working closely with clients to build corporate partnerships, major gift pipelines, and campaigns that deliver measurable results.

    StrategyFundraising StrategyMajor GiftsFundraisingCreativeDonor Personas

    Topics

    Donor relationships(5)Strategy(3)Brand and storytelling(3)Digital fundraising(1)

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    News & media(5)Sector benchmarks(3)Academic & research(3)
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    6 articles published

    Articles by Mehak Raza

    Notebook with 'Marketing Strategy' written on the page, representing charity brand strategy in a new market
    StrategyJuly 28, 20269 min read

    Why Does Brand Matter in a New Market?

    Expanding into a new country, a new donor segment, or a new cause vertical is a brand problem before it is a fundraising problem. The charities that raise well in unfamiliar markets are the ones that arrive with an argument for their existence, not a landing page.

    Two business partners meeting to discuss a corporate giving partnership
    Fundraising StrategyJune 12, 20269 min read

    How Do You Win Corporate Partners?

    Corporate philanthropy is having a moment, but most nonprofits still treat companies like ATMs. Here is the partnership playbook that actually converts, with the data, templates, and steps you can deploy this week.

    Hand writing a personal letter with a pen, representing major donor direct mail
    Major GiftsApril 4, 202612 min read

    Does Direct Mail Still Work for Major Donors?

    Direct mail for major donors is not mass mail with a bigger ask. It is a curated, personal experience that signals respect, intentionality, and deep understanding of the donor's values.

    Two professionals shaking hands, representing a mid-level donor partnership
    FundraisingMarch 1, 202612 min read

    How Do You Grow Mid-Level Donors?

    Mid-level donors make up just 1% of your file but drive 30% of revenue. Most nonprofits ignore them entirely. Here's the proven strategy to fix that.

    Fundraiser speaking to an audience about donor storytelling
    CreativeApril 28, 202515 min read

    How Do You Tell a Fundraising Story?

    Your donors don't give because of your budget. They give because of your story. Here's how to tell ones that actually move people.

    Two people in candid conversation, illustrating active listening in donor relationships
    Donor PersonasNovember 20, 202415 min read

    Why Does Listening Matter to Donors?

    Most nonprofits talk at their donors. The ones that keep them? They listen. Here's how to build real relationships by making supporters feel heard.