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    Mehak Raza, Senior Account Manager at SA Philanthropy
    Author

    Mehak Raza

    Senior Account Manager

    Mehak Raza is a Senior Account Manager at SA Philanthropy, working closely with organisations to build corporate partnerships, major gift pipelines, and campaigns that deliver measurable results.

    StrategyDonor RelationshipsFundraising StrategyMajor GiftsFundraisingCreativeDonor Personas

    Articles by Mehak Raza

    Food stalls and visitors on London’s South Bank
    Donor RelationshipsOctober 28, 20268 min read

    How Should Charities Run Regular Giving?

    A practical UK regular giving guide covering the offer, sign-up, welcome, branded donor communities, gamification, payment exceptions and retention, without relying on unsupported benchmarks.

    Community representatives in discussion at Al Manaar Muslim Cultural Heritage Centre in West London
    StrategyOctober 28, 20268 min read

    How Do UK Charities Build a Fundraising Strategy?

    Build a resourced fundraising plan with income priorities, named owners and trustee oversight, instead of a campaign list your small team cannot deliver.

    A woman selling vegetables at a produce market
    StrategyJuly 28, 202610 min read

    Why Does Brand Matter in a New Market?

    Expanding into a new country, a new donor segment, or a new cause vertical is a brand problem before it is a fundraising problem. The charities that raise well in unfamiliar markets are the ones that arrive with an argument for their existence, not a landing page.

    Corporate volunteers planting trees at a community park
    Fundraising StrategyJune 12, 202610 min read

    How Do You Win Corporate Partners?

    Corporate philanthropy is having a moment, but most nonprofits still treat companies like ATMs. Here is the partnership playbook that actually converts, with the data, templates, and steps you can deploy this week.

    Volunteers sorting holiday mail and parcels at a postal centre
    Major GiftsApril 4, 202613 min read

    Does Direct Mail Still Work for Major Donors?

    Direct mail for major donors is not mass mail with a bigger ask. It is a curated, personal experience that signals respect, intentionality, and deep understanding of the donor's values.

    Professionals taking part in a group discussion at a networking event
    FundraisingMarch 1, 202613 min read

    How Do You Grow Mid-Level Donors?

    Donors giving $501 to $5,000 a year were 16.5% of donors and 15.5% of dollars in FEP's 2025 data, yet most charities treat them like a mailing list. Here is how to build them a programme.

    An Indigenous storytelling event at the University of the Fraser Valley
    CreativeApril 28, 202516 min read

    How Do You Tell a Fundraising Story?

    Your donors don't give because of your budget. They give because of your story. Here's how to tell ones that actually move people.

    Two participants listening at a programme evaluation and design workshop in Budapest
    Donor PersonasNovember 20, 202416 min read

    Why Does Listening Matter to Donors?

    Most nonprofits talk at their donors. The ones that keep them? They listen. Here's how to build real relationships by making supporters feel heard.