CreativeFebruary 11, 202614 min read
What Makes a Fundraising Video Work?
Most nonprofit video content gets ignored. Not because the mission isn't compelling, but because the execution misses what makes people stop scrolling and start caring.

Senior Creative Specialist
Tomas Gavina is a Senior Creative Specialist at SA Philanthropy, producing high-performing video and visual content that helps nonprofits connect with donors and drive fundraising results.
Evidence filters
1 article published
Most nonprofit video content gets ignored. Not because the mission isn't compelling, but because the execution misses what makes people stop scrolling and start caring.