Sarah Ali, Founder & CEO, SA Philanthropy at SA Philanthropy
    Author

    Sarah Ali

    Founder & CEO, SA Philanthropy

    Sarah Ali is the founder and CEO of SA Philanthropy, helping mission-driven organizations raise more and scale their impact. She has over a decade of experience across digital-first giving, institutional fundraising, and funder engagement.

    StrategyLeadershipIslamic PhilanthropyDigital StrategySector InsightsFundraisingDigital Fundraising

    Articles by Sarah Ali

    Two people meeting across a desk in conversation, representing a charity selecting a fundraising agency
    StrategyAugust 21, 202610 min read

    How Do You Choose a Fundraising Agency?

    Most agency selection processes are decided on chemistry and a deck. This is the diligence sequence, the questions, and the contract terms that separate an agency that will raise money from one that will bill you.

    Volunteers packing boxes of donated goods for a Zakat-eligible charity
    Islamic PhilanthropyJune 29, 20268 min read

    Is Your Charity Zakat-Ready?

    Muslim donors ask one question before they give their Zakat: is this charity actually compliant? Here's the documentation that answers it, plus the free checklist scholars and donors expect.

    Marketer working at a laptop building a nonprofit lead generation funnel
    Digital StrategyMay 29, 202610 min read

    How Do Nonprofits Generate Leads Online?

    A working nonprofit funnel does three things in order: it earns the email with a lead magnet people actually want, it nurtures the relationship in the first week, and it makes the donation feel like the natural next step. Here is how to build each stage.

    Analytics dashboard on a laptop showing fundraising revenue and donor trends
    Sector InsightsMay 25, 202611 min read

    Why Are Donor Numbers Falling?

    Overall giving grew 5.0% in 2025, the sector's strongest revenue year in five years. But the donor base shrank for the fifth year in a row, and new donor retention is still flat. Here is what the FEP Q4 2025 data actually says, and what to do about it.

    Older couple sitting together outdoors, representing planned giving and legacy planning
    FundraisingMarch 4, 202614 min read

    How Do You Start Planned Giving?

    Most nonprofits chase the 1% of donor wealth held in cash. Meanwhile, 90–99% of American wealth sits in assets, untouched. Here's how to stop asking for pocket change and start inviting donors to build a legacy.

    Podcast host at a microphone during a nonprofit interview
    LeadershipOctober 29, 202515 min read

    Should Charities Collaborate or Compete?

    Sarah Ali joins The Muslim Nonprofit Show to discuss why Muslim nonprofits must shift from scarcity to abundance, embrace collaboration over competition, and prepare for a trillion-dollar wealth transfer.

    Podcast host speaking into a studio microphone during a recording
    LeadershipOctober 7, 202514 min read

    What Does Real Inclusion Look Like?

    In this guest podcast episode with Mallory Erickson, Sarah Ali explores why token inclusion isn't enough, how identity shapes fundraising leadership, and why play is the antidote to burnout in the nonprofit sector.

    Creative team collaborating around a laptop while planning a fundraising campaign
    StrategyMay 18, 202518 min read

    What Is the Framework for Winning Creative?

    Creative isn't magic. It's a system. Here's the four-step framework we use to consistently produce high-performing fundraising ads and campaigns.

    Open classical Islamic manuscript representing the history of waqf and Islamic finance
    StrategyMarch 12, 202518 min read

    What Is a Waqf in Modern Fundraising?

    Modern charity treats giving as a transaction. Islamic endowment law (Waqf) treats it as infrastructure. From a 7th-century well that still funds projects today to the financial architecture behind the Ivy League, here is the blueprint for perpetual impact.

    Marketer reviewing website analytics and SEO performance on a laptop
    StrategyJanuary 15, 202514 min read

    How Does SEO Help Nonprofits Raise More?

    SEO has a goldmine of strategies that nonprofits can borrow to boost donations. From mastering messaging to optimizing donor journeys, here are 11 tactics to try.

    Two people recording a podcast interview together at a desk
    Digital FundraisingOctober 1, 202416 min read

    How Does Muslim Giving Work Online?

    Sarah Ali joins The Small Nonprofit Podcast to unpack digital-first fundraising, culturally competent donor engagement, Ramadan campaign strategy, and why Muslim giving is reshaping the philanthropic landscape.